This season, Saks Fifth Avenue launched their new campaign, titled Here for the Future, featuring comedian, actress, and producer Tiffany Haddish and international Latin music icon Maluma. The campaign highlights new and innovative designers, artists, and activists recognized by Saks for their influence on the future of their respective industries. These collections aim to redefine fashion norms and introduce unique creations from brands and designers such as BruceGlen, Busayo, Christopher John Rogers, Farm Rio, Kimberly Goldson, and Tove.
“As a leading figure in fashion, Saks is dedicated to curating a distinctive and dynamic luxury collection for our clientele,” stated Tracy Margolies, Chief Merchant at Saks Fifth Avenue. “Our customers rely on us for inspiration and to deliver the latest trends in fashion. This season offers us an incredible opportunity to leverage our platform to showcase emerging designers and continue to shape the future of luxury fashion.”
The available lines at Saks include Tove’s simple yet sophisticated basics and the elaborate hardware and animal-print handbags by BruceGlen. Fashion aficionados looking for an updated wardrobe can explore the collections of these emerging designers. Busayo, a brand based in NYC, specializes in African-inspired women’s dresses using vibrant hues and luxurious fabrics, employing the traditional Yoruba textile dyeing technique called adire that originated in Southwest Nigeria in the early 20th century.
Another notable NYC-based designer, Christopher John Rogers, offers pieces designed to evoke emotion and sensitivity, featuring neon color-block sweaters, tiered ruffled dresses, and separates. In contrast, Tove focuses on basics in solid colors, emphasizing texture and silhouette to embody contemporary femininity.
For those seeking bold prints, Farm Rio is a must-visit. This line, crafted by creatives from Rio de Janeiro, captures the vibrancy and spirit of Brazilian culture with its colorful and daring designs, originating from a local fashion market stall in 1997. Farm Rio is committed to sustainability and plants a tree for every purchase, having planted over 50,000 trees in the Amazon rainforest to date.
Kimberly Goldson, a finalist on Project Runway, launched her eponymous label with her sister Shelly Powell, reflecting their love for Brooklyn and global travel in their distinctive designs. Their line is a blend of boldness and ease, offering wearable yet fashion-forward pieces. Like the other designers in the Here for the Future campaign, they strive to challenge conventions and create designs for the future of fashion.
Image Source: Saks @ Instagram
