The luxury watch market is experiencing a surge in demand for pre-owned timepieces, and Rolex is now making it even more appealing by launching its first certified pre-owned program.
Under this program, pre-owned Rolex watches that are over three years old will receive a two-year international warranty and will be stamped with a certified pre-owned seal from Rolex.
Rolex aims to ensure that consumers can purchase authentic pre-owned watches by certifying them through their stringent quality criteria. This move highlights the brand’s dedication to maintaining the integrity of its products. The two-year international warranty provided by Rolex will be valid from the date of resale within the Rolex network.
Paul Altieri, CEO and Founder of Bob’s Watches, believes that this initiative acknowledges the growing interest in vintage timepieces.
“I think overall it’s a positive validation for the secondary market for pre-owned Rolex watches,” Altieri mentioned.
Official Rolex dealers will feature a distinctive Rolex Certified Pre-Owned plaque, and each watch will bear a Rolex Certified Pre-Owned seal to confirm its authenticity as a secondhand timepiece. Furthermore, buyers will receive an official guarantee card to verify the watch’s authenticity at the time of purchase.
Rolex emphasized the importance of purchasing Rolex watches, whether new or pre-owned, exclusively from Official Rolex Retailers authorized to sell and service their watches.
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