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NBA Star Carmelo Anthony Presents His Highly Anticipated Wine Estate Brand at Launch Event

Image Source: Leonard Zhukovsky / Shutterstock

Ten-time NBA All-Star and successful entrepreneur Carmelo Anthony has recently become one of the notable founding members of Club dVIN, a leading global non-fungible token (NFT) wine club, alongside other prominent figures from the wine, crypto, and media industries.

During a special event held in Aspen, Colorado, Anthony collaborated with Club dVIN to introduce an exclusive Tasting Token™ NFT to commemorate the debut vintage, VII(N) Châteauneuf-du-Pape Oath of Fidelity 2017, from his newly unveiled wine estate brand, VII(N) – The Seventh Estate. Anthony, accompanied by his longtime business partner Asani Swann, unveiled the wine and marked the creation of the wine’s first Tasting Token™ NFT at an intimate dinner hosted at Hotel Jerome. The guests included NBA All-Star Dwyane Wade, renowned NBA player CJ McCollum, and Club dVIN founders David Garrett, Brian Feuer, and Behdad Shahsavari.

Each attendee at the exclusive event received a unique Club dVIN Tasting Token™ NFT featuring Carmelo Anthony and Oath of Fidelity, which can be accessed here, as a memento of the event and brand launch. This innovative NFT allows wine enthusiasts to document tasting experiences, including details of sharing the wine and the location where it was enjoyed. Tasting Token™ NFTs, developed with Club dVIN’s exclusive technology, are generated when bottles connected to a Club dVIN Digital Cork™ NFT are opened. The Digital Cork, also a Club dVIN invention, provides a guarantee of authenticity, traceability, and origin documentation, enabling the wine’s journey to be tracked and safeguarding against counterfeit activities.

 

Image Source: Leonard Zhukovsky / Shutterstock

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