Supermodel, actress, entrepreneur, podcast host, and author Molly Sims is making headlines as the founder and Chief Creative Officer of YSE Beauty. We are excited to share that YSE Beauty has officially made its debut in Sephora stores this summer!
Fueled by a passion for straightforward, effective, and accessible skincare, Sims launched YSE Beauty in 2023. Her mission is simple: to empower women to feel confident in their skin without the burden of endless experimentation or intricate routines.
YSE Beauty (pronounced “wise”) is a dermatologist-tested skincare line designed for the modern, multifaceted woman. “I created YSE because, as a busy woman balancing multiple responsibilities, I saw how overwhelming skincare could be. My aim was to simplify the process—offering solutions that are not just effective but also easy to incorporate into everyday life,” explains Sims. “I’m thrilled to expand beyond direct-to-consumer and bring our high-performance products to Sephora, ensuring that even more women can access the skincare that works as hard as they do.”
Since its inception, YSE Beauty has garnered 14 esteemed beauty awards, recognized for its straightforward philosophy that blends efficacy with self-care. As the brand continues to grow, YSE stays committed to providing skincare regimens that are simple, effective, and enjoyable.
What to Look For at Sephora:
This exciting launch features some of Sims’ top-selling products, such as:
- Your Favorite Ex™ Exfoliating Pads
- Skin Glow SPF 30 Primer
- Morning Cocktail Vitamin C Serum
- Xtremely Rich™ Moisturizer
Brooke Banwart, Senior Vice President of Skincare Merchandising at Sephora, expressed her excitement: “We are thrilled to collaborate with YSE Beauty as we continue to enhance our skincare range for clients of all ages. With Molly Sims leading the way, YSE is focused on developing solutions that meet common skincare needs while providing a luxurious self-care experience. We’re eager to introduce this brand to our clientele and confident that its results-driven philosophy will be a significant addition to our offerings.”
Learn More Online:
Visit Sephora.com to explore a wide array of YSE Beauty products, including:
- Take It Off Gel-Oil Cleanser
- Your Favorite Ex™ Deep-Down Exfoliating Gel
- Last Call Retinol Serum
- The Problem Solver Brightening Treatment
- The Overachiever Brightening Eye Masks
- Like A Gloss Hydrating Lip Mask
- Hydrating Lip Tints
- Golden Sculpt Face Roller
All products are priced under $100, starting from the Like A Gloss Hydrating Lip Mask at $18 to the Xtremely Rich™ Moisturizer at $88.
YSE Beauty is dedicated to utilizing gentle yet effective ingredients, focusing on promoting healthy, radiant skin. 🤍 To shop YSE Beauty online or locate a Sephora store near you, visit sephora.com.
Image Source: YSEBeauty.com
