Lexus has unveiled an intriguing new concept luxury utility vehicle aimed at surfers and beach enthusiasts, known as the Lexus Surf LX. Revealed at the 2025 Lexus Pipe Pro event in Hawaii, this groundbreaking vehicle merges power, adaptability, and modern innovation into a sleek coastal design. Equipped with an internal surfboard rack, a waxing table, a built-in cooler, and generous cargo capacity, the Surf LX is expertly crafted to cater to the needs of surf aficionados. Professional surfer and Lexus brand ambassador Griffin Colapinto describes the vehicle as a perfect blend of power and flexibility for every surfing venture.
Among the standout features of the Surf LX is a storage trunk customized for gear, complete with slide-out compartments, a surfboard rack, a cooler, a waxing table, and a turf changing mat. Ventilated sections allow for organized storage while preventing odors from accumulating. The vehicle’s custom exo-cage and LED-lit rear ladder provide convenient access to the roof rack, ideal for early morning or late evening surf outings. Designed to endure sand, saltwater, and various natural conditions, the Surf LX boasts a striking matte blue exterior, complemented by a white roofline and black accents inspired by the ocean and sandy beaches. Inside, it delivers a mix of durability and style with genuine leather seating and bespoke 20-inch gray wheels outfitted with 33-inch all-terrain tires.
In addition to presenting the Surf LX, Lexus has broadened its partnership with the World Surf League (WSL), becoming the Official Automotive Partner and title sponsor for five major events throughout 2025. This alliance underscores Lexus’ commitment to innovation and performance, aligning itself with the WSL’s mission of ocean preservation while highlighting top surfing talent worldwide.
Lisa McQueen, Media Manager at Lexus Marketing, points to the mutual values shared by Lexus and the WSL, emphasizing their focus on creating remarkable experiences for the surfing community. Cherie Cohen, Chief Revenue Officer of the WSL, expresses enthusiasm for the partnership and anticipates a fruitful collaboration in the years ahead.
The Lexus Surf LX transcends being a mere concept vehicle; it symbolizes Lexus’ commitment to adventure and exploration. With its robust performance, thoughtful features, and surf-oriented design, the Surf LX is poised to change the way surfers travel. Discover more about this innovative vehicle at the Lexus Newsroom. #Lexus #SurfLX #WSL #Adventure #Innovation #LuxuryVehicle.
Image Source: The Fast Lane Truck @ YouTube
