Kylie Jenner, a prominent entrepreneur and social media influencer, has recently introduced Sprinter, a vodka soda in a can. Sprinter stands out with its bold and refreshing taste, complemented by a subtle fizzy kick. Crafted with authentic fruit juice, high-quality vodka, and sparkling soda water, Sprinter is designed to elevate any social gathering. It’s the ideal beverage for pool parties, beach outings, picnics, or outdoor concerts.
Offered in four delightful flavors – Black Cherry, Peach, Grapefruit, and Lime – each can of Sprinter embodies a burst of fruity essence, boasting only 100 calories and 4.5% alcohol by volume (ABV). This gluten-free drink is free from added sugars and is conveniently available in an 8-can variety pack across the country.
Collaborating with beverage specialist Chandra Richter, Jenner meticulously fine-tuned the flavor profile of Sprinter. Richter, with extensive expertise spanning two decades in the alcoholic beverage sector, leads the product development and operations for this female-owned and operated brand.
Jenner, in an interview, shared, “Sprinter is my answer to the growing demand for premium canned cocktails. We are stepping into a market largely dominated by a few big names with an exceptionally tasty vodka soda in a can. Not only does Sprinter feature vibrant branding that captures the essence of fun with friends, but it also delivers the best-tasting vodka soda I’ve ever experienced. I’m eager for people to savor it themselves.”
Aside from the drink itself, as an entrepreneur, Jenner is also offering Sprinter merchandise, including a Sprinter Trucker hat priced at $40, a Dad Hat at $30, and two t-shirts available for $55 each.
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