In the remote town of Pechora, nestled in the Republic of Komi, Russia, a young boy named Alexander Volovik was born. Little did anyone know that this small-town child would grow up to become a trailblazing fashion hairstylist with ambitions that stretch far beyond the borders of his homeland.
This is the story of a man whose unwavering dedication, boundless passion, and remarkable talent have driven him to transform his dreams into reality. He is setting his sights on conquering the world of hairstyling in the United States.
From an early age, Alexander was entranced by the art of hairstyling. He had no access to formal training in his small town, so he found inspiration in the glossy pages of fashion magazines. Alexander spent countless hours studying and recreating the hairstyles he saw, refining his skills with each attempt. Fueled by his determination, this self-taught foundation became the bedrock of his future success.
After finishing school, Alexander knew he needed to hone his craft further. He enrolled at the College of Technology, where he discovered a passion for “Postiche products”—the art of creating elaborate hairstyles using artificial hair, perfect for theatrical performances. Alexander quickly excelled, mastering the art of crafting voluminous, intricate hairstyles that dazzled on stage. He also delved deep into the world of coloristic techniques, learning how to use color to enhance and transform his creations.
Alexander’s talent did not go unnoticed. Even as a student, he was already turning heads. His first significant achievement came when he won first prize in the Syktyvkar Republican contest among hairdressers. This victory was just the beginning. Energized by this success, he competed in the prestigious “Nevsky Bereg” Championship in St. Petersburg, taking home multiple awards. These accomplishments ignited a fire within him, and he boldly moved to St. Petersburg, determined to take his career to new heights.
Alexander’s career blossomed in St. Petersburg as he collaborated with some of Russia’s biggest celebrities. He worked with pop icons like the band Viagra, singers Sergey Lazarev and Anna Sedokova, and the comedians of the hit show Comedy Woman. Each collaboration added to his growing reputation, showcasing his ability to create standout looks for the stars.
Alexander specializes in wedding makeup and creates fantasy looks for shows. These looks often include hairpieces made from real hair and in competitions, participants are given up to 25 minutes to prepare them.
But Alexander’s ambitions were far from satisfied. His dreams now reached across the ocean as he set his sights on working with global icons like Kim Kardashian, Jennifer Lopez, Lady Gaga, and Beyoncé. To prepare for this next chapter, he continued refining his skills, drawing inspiration from renowned hairstylists like Christian Mark and James Pekis while maintaining his unique style. His ultimate goal? To open a hairdressing school in the United States, focusing on the specialized art of postiche products used in high-fashion shows. He could mentor the next generation of hairdressers here, sharing his knowledge and passion with young talents worldwide.
Alexander’s contributions to the field of hairdressing have been recognized time and again. His award-winning creations, such as his first-place victory in the “Flowers” themed creative contest and the Fourth Republican Hairstyling Contest conducted by the Ministry of Economic Development of the Republic of Komi, speak to his exceptional skills and creativity. His work has been celebrated in prominent publications like “Komsomolskaya Pravda,” solidifying his reputation as a leading figure in the industry.
Today, Alexander runs a thriving hair studio with ten working spaces, a testament to his entrepreneurial spirit and ability to manage a successful business. His expertise in precision cutting, creative coloring, and innovative styling has earned him a loyal following of clients who appreciate his dedication to excellence.
Looking ahead, Alexander is focused on expanding his business, attracting new clients, and building a robust and vibrant community around his brand. He is committed to providing high-quality services and creating unforgettable customer experiences. By leveraging the power of social media, collaborating with local businesses, and consistently delivering exceptional service, he plans to elevate his studio to new heights.
Beyond his success, Alexander is passionate about giving back to the industry that has given him so much. He dreams of establishing a hair stylist school where professionals from around the globe can come to learn, grow, and push the boundaries of their creativity. Alexander hopes to create a nurturing environment through this school where young talents can unlock their full potential and learn from his years of experience.
Alexander Volovik’s journey from a small town in Russia to the forefront of the hairstyling world is a testament to the power of passion, dedication, and relentless pursuit of excellence. His vision for the future, commitment to learning, and desire to mentor the next generation ensure his impact on the industry will be felt for years.
