Discover Invity, a skincare and supplement brand that is at the forefront of providing top-notch, advanced anti-aging products that are accessible to everyone.
Distinguishing itself from other brands, Invity emphasizes that skincare goes beyond mere moisturizing. By leveraging scientific research, Invity has created products that not only function effectively but also target the cellular level. Offering vegan, clean, and cruelty-free formulations, Invity is breaking boundaries by slowing down the aging process.
I had the opportunity to speak with Ajish Morris, the Chief Operating Officer at Invity, who shared insights on the brand and its mission to redefine aging through scientific exploration.
Can you give us an overview of Invity and its brand mission?
Ajish Morris (AM): As a premium brand focused on longevity supported by science, our aim is to reshape perceptions of aging. Through our research-driven approach, we have uncovered innovative technologies that tackle aging at its core: activating essential metabolic pathways within human cells. By stimulating these pathways, we rejuvenate, revitalize, and repair human cells, significantly enhancing health span.
In recent years, there has been a surge in the popularity of science-based skincare. Could you elaborate on the importance of consumers transitioning to skincare products with scientifically proven formulas?
AM: Unlike traditional anti-aging brands, Invity places a strong emphasis on scientific research and tangible results in skincare. We aim to challenge conventional skincare expectations by incorporating cutting-edge technology. Through epigenetics science, our experts formulate products like detectives solving a mystery. By investing heavily in Research & Development (R&D) activities and amassing a vast repository of ingredients and molecules, we enhance our understanding of skin health.
Our dedicated research team comprises experts from various fields such as human biology and chemistry. By delving deeply into the cellular mechanisms of skin, we can develop solutions that replicate in vitro results on human skin.
Consumers expect effective outcomes, and that is precisely what we strive to deliver. Our products undergo rigorous testing in laboratories and on human volunteers to ensure noticeable results and visible improvements to the skin. Our formulations are engineered to push the boundaries of skincare without necessitating surgical interventions.
Can you shed light on Invity’s vertical integration research methodology?
AM: As a vertically integrated longevity research company, we prioritize transparency and visibility in all our operations. Our in-house research team collaborates internally and with global scientists and physicians to drive scientific breakthroughs.
These discoveries are translated into product concepts at our in-house formulation lab. After rigorous testing, stabilization, and efficacy validation, these products are manufactured at our Good Manufacturing Practice (GMP) certified facility. Every stage of production, whether in our labs or manufacturing units, undergoes thorough testing, evaluation, and stringent quality control checks to ensure the safety and effectiveness of all our products.
The significant advantage of vertical integration, utilizing our R&D and manufacturing setups, is the rapid transition from research to product development, enabling customers to experience the latest advancements in longevity science promptly.
If you were to recommend one product from the range, which would it be?
AM: The Invity Youth Activating Instant Filler has garnered widespread acclaim globally as an innovative anti-aging solution. This product offers a non-invasive application capable of mimicking the effects of Botox and fillers, including skin lifting. It provides an instant lifting effect for fine lines with long-term benefits. Studies have indicated that our Instant Filler can reduce wrinkles by up to 80% in just 28 days.
This recognition has earned Invity acclaim from reputable media outlets like Daily Mail, Well+Good, and StyleCaster, positioning the brand as one of the top 20 contenders in the Cosmotrends 2022 report. The Youth Activating Instant Filler was awarded the Silver Winner title at the 2022 Global Green Beauty Awards.
What’s next for Invity?
AM: We are finalizing clinical studies for a comprehensive product lineup slated for release over the next two quarters. We are particularly thrilled about the impending launch of the Youth Activating Invisible Mineral Sunscreen, a mineral-based SPF50 & PA+++ sunscreen that is lightweight and quick-absorbing. Additionally, our lab is developing a proprietary delivery system fused with AI technology to revolutionize skincare practices and experiences.
Is there anything else you’d like to share?
AM: Research at Invity is a collaborative effort, and our global team of scientists crafts products supported by science and proven results. We are dedicated to creating socially, economically, and environmentally responsible products. As users and advocates of our products, we demand exceptional, consistently effective formulations for every product and ingredient. Emphasizing transparency and visibility across all processes, our production stages, whether in-house or manufacturing, adhere to strict quality controls to ensure the safety and efficacy of our products. This commitment ensures that we maintain high standards of security and quality, from initial research phases to product delivery to our customers.
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